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136: Content Marketing, Business Growth and Creating Inclusive Workplaces with Sarah Spence from Content Copywriting
I'm honoured to welcome Sarah Spence, Founder of Content Copywriting to the podcast this week.
Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they've always been done. Within two years, Sarah went from solo freelance copywriting to growing a team of 20 incredible content strategists, content creators, journalists and editors who work remotely and flexibly to fill a clear gap in the market for an agency that truly cares. And it seems like clients agree as Content Copywriting now counts Westpac, Afterpay, Modibodi, one of the WooliesX brands and Koala among their current client set.
In this episode, Sarah shares her business story. We talk about content marketing, content strategy, business growth, AI, and the importance of creating inclusive workspaces.
HIGHLIGHTS
- Sarah talks about how meaningful living for her comes back to connection, self-care, self-love and movement.
- Sarah takes us behind the scenes of her extraordinary business growth and how she went from sole copywriter to building a content marketing agency with a team of 20 in just two years.
- Creating inclusive workplaces for all brains must be a priority. Sarah shares how to make hiring processes neuro-inclusive and why human inclusive communication is critical.
- Want to become unforgettable? Discover how Sarah and her team help businesses and brands become unforgettable.
- Why a content marketing strategy is essential.
- The benefits of content amplification for businesses and why less is more!
- Sarah shares her thoughts on AI and the relationship between ChatGPT and content marketing.
- The power of practicing gratitude.
Plus, more!
LEAVE A REVIEW ON APPLE PODCASTS
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.
SHOW NOTES
Get all episode show notes here:
www.debrashepherd.com.au/debra-shepherd-podcast
CONNECT WITH SARAH
www.contentcopywriting.com.au
Instagram at @contentcopywriting
CONNECT WITH DEBRA
Instagram @_DebraShepherd
www.debrashepherd.com.au
View all episodes
By Debra Shepherd
5
33 ratings
I'm honoured to welcome Sarah Spence, Founder of Content Copywriting to the podcast this week.
Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they've always been done. Within two years, Sarah went from solo freelance copywriting to growing a team of 20 incredible content strategists, content creators, journalists and editors who work remotely and flexibly to fill a clear gap in the market for an agency that truly cares. And it seems like clients agree as Content Copywriting now counts Westpac, Afterpay, Modibodi, one of the WooliesX brands and Koala among their current client set.
In this episode, Sarah shares her business story. We talk about content marketing, content strategy, business growth, AI, and the importance of creating inclusive workspaces.
HIGHLIGHTS
- Sarah talks about how meaningful living for her comes back to connection, self-care, self-love and movement.
- Sarah takes us behind the scenes of her extraordinary business growth and how she went from sole copywriter to building a content marketing agency with a team of 20 in just two years.
- Creating inclusive workplaces for all brains must be a priority. Sarah shares how to make hiring processes neuro-inclusive and why human inclusive communication is critical.
- Want to become unforgettable? Discover how Sarah and her team help businesses and brands become unforgettable.
- Why a content marketing strategy is essential.
- The benefits of content amplification for businesses and why less is more!
- Sarah shares her thoughts on AI and the relationship between ChatGPT and content marketing.
- The power of practicing gratitude.
Plus, more!
LEAVE A REVIEW ON APPLE PODCASTS
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.
SHOW NOTES
Get all episode show notes here:
www.debrashepherd.com.au/debra-shepherd-podcast
CONNECT WITH SARAH
www.contentcopywriting.com.au
Instagram at @contentcopywriting
CONNECT WITH DEBRA
Instagram @_DebraShepherd
www.debrashepherd.com.au