People often ask whether you need to blog before thinking about writing a book. The answer is no. The truth is blogging doesn’t teach you how to write a book, but writing a book teaches you how to blog. What you need to write a successful book is clarity, confidence, and competence. Undertaking the book writing process brings you these qualities. Once you’ve written a book, it’s easier to make sense of your expertise and to write compelling blog posts.


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