This week on the show, Tobi, CEO of Ocurate joins me to talk about a very important metric: your CLV:CAC ratio. For e-commerce brands, this metric should be your north star when it comes to acquiring new customers that are going to be profitable for your brand over time. These days, being profitable on the first order is getting harder and harder so you really need to understand this concept. I loved my conversation with Tobi and I know you will too.