In today's episode of the-Automators' Podcast, Jackie Sztuk and Joe Glines discuss things to consider when you're deciding how to price your script / program.

Go here to get the document mentioned at the end of the podcast,

1)What are competitor’s prices?
2)How much value are you delivering?
    a.Are you saving the users time, money, errors, etc.
    b.What will your prospects have to do without it?  
    c.How much $ / disposable income does your prospect have?
3)Does your target market already spend money on the topic?
4)What will your tax responsibility be?  
5)How much upkeep is it?  
6)Can you bundle it with other things to make the value higher?
7)What are the expectations of fixing bugs?
8)Do you offer a refund / warranty?
9)Do you have costs (fixed, per sale, one-time verse ongoing)
10)How do you identify your target market?
11)How easy is it to reach your customers?
12)How knowledgeable is your prospect?  How much training will they need?

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