In today’s episode we’re going to talk about the key differences between product and service brands, and how we need to adjust our storytelling in response to those differences.

I’ll also be sharing a few story examples from my own business as well as some of the clients I’ve worked with to demonstrate how product and service storytelling can not only set your brand apart, but help to generate business success.

Here are the key takeaways from today’s episode:

1 - We are surrounded by brands every day, and each of those brands has a story behind it.

2 - Product stories generally focus on the features and benefits of a product, because that’s what the consumer tends to care about most.

3 - When product companies are led by an original founder, however, the story should also integrate the origin story of  the company and the why behind the business.

4 - Service company stories differ from product company stories, because they are all about the service provider. In this case, our stories need to be human, authentic and connect in a meaningful way with our audience.

If today’s episode has piqued your interest and you’d like to book a 1-hour strategy session to help you get started with your own product or service story, then be sure to click on the contact button below.

Until next time, keep owning your story, following your purpose and raising your voice. Because the world is waiting to hear YOUR story.

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