Too many women blame themselves for the scarcity of well-made, professional, plus size clothing, but today’s guest is on a mission to help women feel better about themselves (and help them look fabulous in the process)! In today’s episode, Rosemary Coates interviews Danielle Malconian, President and CEO of Plus by Design and the brand, Vikki Vi. When Danielle landed a job managing the plus size clothing department at Nordstrom, she had loads of compassion for her customers. With her size 12 feet, she knew what that frustration like, to not be able to buy something that both fits well and looks good. Vikki Vi has a rich history of providing women with great-looking, comfortable clothing, and, when the original company went out of business, it made sense to Danielle to buy the label and keep it going. Listen in to hear more about her journey, the quality and construction of Vikki Vi’s “slinky” fabric, and their decision to manufacture in the US. Danielle also talks about the importance of consistency when it comes to size and how Vikki Vi hopes to combat waste in the fashion industry while creating investment pieces and options for plus-size women while still making profit. Tune in today!

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