Last week I showed you how to stack problems to create urgency. This week I'm giving you the framework to find all the problems worth stacking.

Most entrepreneurs keep their content at the surface level. because digging deeper takes time and energy and more work than your brain wants to do. So they name the obvious problem, create content around it, and wonder why nothing is converting.

Here's what I want you to know before you listen to this episode:

Your buyer has five levels of problems. Your content is probably only hitting one.

This episode gives you the framework, the Problem Matrix, to find all five. I take you through two complete examples so you can see exactly what it looks like. And then I give you the questions to build it for your own buyer.

In this episode I cover:

The five levels of your buyer's problem and why most content lives at level one — the weakest place to stay.

Why levels two and three are your content sweet spot — the place where she knows something is wrong but hasn't connected it to the real cause yet.

Why level four is where your offer enters — the structure that isn't built that you build together when she becomes your client.

Why the identity problem at level five is always underneath everything else — and why she won't take action until that belief shifts.

The full Problem Matrix walkthrough for a concierge doctor's patient, from not feeling herself and being told everything is fine all the way down to this is just how I'm supposed to feel.

The full Problem Matrix walkthrough for a nutritionist's client — from I can't lose weight all the way down to it's just in my genetics, I'm not meant for this.

The story about a cardiac doctor and a nutrition class that perfectly illustrates what your buyer doesn't know that she doesn't know and why that's your most powerful content.

The one coaching technique that unlocks everything, "and what else," and why silence is the most powerful tool in the room.

Why your content isn't supposed to fix all five levels and what it's actually supposed to do instead.

The line from this episode that will stay with you:Your content isn't supposed to fix all five levels. It's supposed to name levels two and three so clearly that she finally sees why the structure in level four is exactly what she needs. That's a CEO shift.

The coaching questions to build your own matrix:Level 1 — What does she say out loud when she describes her problem? What words does she actually use?Level 2 — What is she doing every day that's keeping her stuck? What is she NOT doing that she knows she should be? And what else?Level 3 — What does she believe that isn't true? What doesn't she know that would change everything if she did?Level 4 — What's not built in her business or her life that would solve this?Level 5 — What does she believe about herself that makes the solution feel impossible for someone like her?

DM me the word MATRIX on Instagram and I'll send you the framework to fill out for your own buyer.

And when you get stuck, or when you fill it out and your content still isn't converting, that's when we talk.

CEO Shift is six months. One phase.We identify where your funnel is leaking. We build the matrix for that specific buyer. We master that one thing. And when we're done you don't just know how to do it. You have consistent demand at that phase. Not figured out once and forgotten. Built. Compounding. Yours.

Book a consult and let's figure out which phase to start with.

Next week: How to take this content and put it into a content plan so your marketing starts working more automatically.

Need the Buyer Phase Playbook that was referenced on today's episode? Download it now.