Niro Sivanathan is an organizational psychologist that wants to help your messaging convert clearer, faster and stronger. 

With his 2019 TED Talk, The Counterintuitive way to be more persuasive, Niro goes through several exercises that demonstrate how the “dilution effect” shows up in decision-making and risk-assessment across several types of scenarios. Mikey and Molly dive into his well-paced delivery, less-is-more approach and scientific studies to back it all up. 

For product marketers or anyone wanting to convince someone of something, it’s a useful messaging strategy to put to the test. 

This is an episode for: product marketers, sales folk and anyone that wants to tell more effective messages.

What's in the Spice Cabinet??

Watch Niro’s TED Talk, The Counterintuitive way to be more persuasive

Learn more about Niro’s work

Niro’s walkout song? (according to Mikey & Molly)

Do you have a fav TED Talk you’d like to hear broken down?