As the beverage industry heats up, convenience store operators are debating about embracing this fast emerging category despite its legal gray area. 

Meet Melissa VonderHaar, she is a nationally recognized expert in the convenience store channel . She regularly writes for the sector, covering stories specifically on cannabis, tobacco, vapor, and alcohol categories, and she speaks on the subject at numerous industry events. She is also Head of Industry Relations for iSEE Store Innovations. Melissa shares important insights on why convenience stores will massively benefit from selling THC drinks, and it may be the tipping point for mass distribution and acceptance for this category. 

https://www.iseeinnovation.com/ 

https://www.linkedin.com/in/melissavonderhaar

The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. 

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