Atomic Habits by James Clear is a great, practical book for anyone looking to reach goals and change habits and we're joined by Andrew Coplon of Craft Beer Professionals to discuss how it relates to the craft beverage industry.

If you're willing to get 1% better every day, you’ll be 37% better by the end of 12 months; continuous daily improvements can change your life. 

We delve into reaching Goals, making them Obvious, making them Attractive and making them Easy to obtain. 

We hit on how to make the process of achieving goals satisfying and discuss Jerry Seinfeld's "Don't Break the Chain" method of putting in the work daily.

From here, we review Andrew's 2022 Brewery Satisfaction Report, his Venn Diagram of Taproom Experience and how to improve engagement with customers. 

I'm hoping you can implement some of these tips in your life and business immediately.

Follow Andrew at CraftBeerProfessionals.org and SecretHopper.com