Ali Schwanke is the CEO and founder of Simple Strat, a boutique agency that simplifies content marketing for B2B technology companies worldwide. She has more than 15 years of marketing experience ranging from an in-house marketing agency to sales and entrepreneurship. She brings a practical and data-driven perspective to the practice of content marketing.

Read at: https://monetizationnation.com/blog/how-taking-the-path-of-more-resistance-led-to-more-than-6-figures-in-revenue/