Sometimes our most powerful marketing tools are sitting right under our noses...or rather, in our closest networks. My guest this week is Alvin Cooney, who has been working in Relationship Marketing for the past 17 years. He runs Referral Marketing Programs with Asentiv, a global company that trains business owners to use the power of strong relationships and referrals to gain new clients and grow their businesses. In this podcast, we talk about why developing strong referral relationships with your existing network is critical to your success in business, and how to use referral marketing as an effective business strategy. Show notes are at www.thecmethod.com/alvin. This has been Episode 139 of the Stand Out Get Noticed Podcast with Christina Canters.

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