The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

139: Jason Prindle, the Senior Director of Global Sales Development at Big ID, talks about his experience with hyper-personalization along with his four-pronged approach and how to put that approach into real-life


Listen Later

The world of sales is a crowded one where prospects in your pipeline are flooded with pitches. So the challenge for salespeople is to stand out and to make an impression. A great way to do that? Get hyper-personalized.

Hyper-personalization shows attention to detail right from the start. This lets your prospects know that not only is the sales experience likely to be a smooth one, but that you’ve done your research and are only reaching out to them with a solution that they actually need. The question is how do you approach a hyper-personalized strategy?

In this episode, Jason Prindle, the Senior Director of Global Sales Development at Big ID, takes over the podcast to share his company’s experience with hyper-personalization. He discusses his four-pronged approach (personalization, assumption of pain, proof point and call to action), and how to put that strategy into real-life action. 

How could hyper-personalization help you reach or exceed your various goals? Where can you make your prospecting materials a little more personalized? How specific can you get on solving customer struggles?

Find out in this episode! 

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

Sign up for our newsletter (https://www.salesbluebird.com)

We want your questions and topic suggestions for future episodes. Send them to  [email protected] or send us a voice/video at https://zipmessage.com/unstoppable

Support the show

You’ll Learn:

  • What hyper-personalization is and why it matters
  • The four parts of a hyper-personalized approach
  • Prospect responses and potential obstacles
  • How to frame and present solutions

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

...more
View all episodesView all episodes
Download on the App Store

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!By Andrew Monaghan

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

26 ratings


More shows like The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

View all
F1: Chequered Flag by BBC Radio 5 Live

F1: Chequered Flag

785 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

223,374 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

508 Listeners

The Ben Shapiro Show by The Daily Wire

The Ben Shapiro Show

151,326 Listeners

The Daily by The New York Times

The Daily

111,512 Listeners

Cybersecurity Today by Jim Love

Cybersecurity Today

141 Listeners

CISO Series Podcast by David Spark, Mike Johnson, and Andy Ellis

CISO Series Podcast

187 Listeners

Defense in Depth by David Spark, Steve Zalewski, Geoff Belknap

Defense in Depth

72 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,441 Listeners

The Steam Room by Turner Sports

The Steam Room

1,808 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,736 Listeners

Cyber Security Headlines by CISO Series

Cyber Security Headlines

120 Listeners

Breaking Through in Cybersecurity Marketing by Cybersecurity Marketing Society | N2K Networks

Breaking Through in Cybersecurity Marketing

21 Listeners

The President's Daily Brief by The First TV

The President's Daily Brief

3,114 Listeners

Bare Knuckles and Brass Tacks by BKBT Productions

Bare Knuckles and Brass Tacks

7 Listeners