Some of you just want to pay your bills while others want to make a lifestyle business—that’s where you have a business that makes enough to support you and enable you to do basically about whatever you want.

Others of you want to create a world-changing business or a disruption business—something that’s going to change the world or really impact people at scale. Maybe you want to build the next billion dollar company.

All of these are great aspirations, but if you really just want to build something small, you can build a business in almost any niche to around the million dollar mark with just yourself and maybe a few other people helping.

If you are dreaming of something really big, something on a huge scale, I’m not here to tell you you can’t build the next billion dollar business. I honestly believe in you, I believe that you can, but you need to understand the size of your market, because not every market is a billion dollar market.