In this episode of Founders Voyage, we welcomed Natalia Suniga, an accomplished PhD Sociologist and Foundress of Strategy Of Things where she develops 360 strategies connecting brands, communications, culture and business.

Natalia lead the TikTok Creative Operation for more +10 markets in LATAM, worked for UN and spoke at SXSW 2022. With a PhD in Social Sciences, years of impactful research, and experience guiding global brands at communications agencies, she has developed a keen understanding of how brands must evolve to connect with new generations.

💡 What You’ll Learn from Natalia's Journey:
🔸 Embracing Interdisciplinary Paths: Natalia’s career shows how combining academic insight with practical industry roles can unlock new forms of innovation and leadership, empowering entrepreneurs to draw from diverse backgrounds.
🔸 Social Change as Strategic Value: Learn how embedding diversity, gender perspective, and social causes into your business strategy can create authentic connections with audiences and drive long-term brand relevance.
🔸 Adapting to New Generational Mindsets: Natalia explains the importance of understanding and engaging Gen Z not simply as consumers, but as creators and participants in social movements, challenging traditional marketing approaches.
🔸 Courage to Pivot: Her story highlights the value of moving beyond fear and making bold pivots, even when unconventional, to align your work with evolving passions, skills, and emerging markets.

You can connect with Natalia on ⁠LinkedIn⁠ to follow her journey.

🎥 Big thanks to VidOps for supporting Founders Voyage. Use code voyage at ⁠vidops.io⁠ for 10% off expert audio, video, animation, and photography services.

👏 Props to the stellar crew: Nancy Nash, Daniel M. Melo, Carlos Javier Chacón Sánchez, Matthew Ray, and host Spencer Walker-Fooks. You bring this show to life.

🥂 Want to support the journey? Join us on ⁠Patreon⁠ and help amplify more voices like Natalia.

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