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13.9 Soundbite | Stop Turning On The Radio, Your Choice Of In-store Music Makes Or Breaks Your Business. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business".
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
#11 Can sound decrease store theft?
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
Guest:
Sven-Olov Daunfeldt
Head of Research
Handelnsforskningsinstitut.se/en
#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Jasmine Moradi
5
11 ratings
Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business".
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
#11 Can sound decrease store theft?
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
Guest:
Sven-Olov Daunfeldt
Head of Research
Handelnsforskningsinstitut.se/en
#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.