In this first episode of Inside the Wolf’s Den for 2023, Shawn and Joni give insight into the key factors to consider when starting a brand new business or acquiring an existing company. The experienced entrepreneurs carefully outline the advantages and disadvantages of each scenario and explain what they look for when evaluating a company to buy or researching a market to launch a new venture. In addition, they offer helpful guidance on how to get started and what dangers to look out for during the acquisition's due diligence phase.