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139. The personal brand mistake most working moms make — Jenn Wint
🚨 1:1 STRATEGY SESSIONS ARE NOW OPEN. Book yours!
Jenn Wint built her PR business 13 years before working from home was cool, and when she had her son, she had no access to mat leave, no childcare plan, and a newborn who needed open heart surgery. In this episode, Jenn shares her experience of entrepreneurship through pregnancy, a NICU stay, postpartum anxiety, and the slow, surprising arrival of genuinely loving motherhood. Plus: why Googling yourself is the first step you need to take, if you’re a working mom who’s working on her personal brand
In this episode, we cover:
(00:00) Intro
(01:46) Jenn's origin story — from Australia to accidental PR pro
(04:00) What PR actually is and why people find it so confusing
(07:01) How influencers completely changed the media landscape
(11:39) Becoming an accidental entrepreneur, 13 years before it was cool
(13:28) How the entrepreneurship community has evolved
(16:40) No mat leave, no plan: working through her newborn's heart surgery
(18:01) The client meeting she took hours after giving birth
(20:08) Why keeping her business alive during the NICU stay saved her
(24:47) Second baby and postpartum anxiety
(28:34) Why she didn't recognize postpartum anxiety
(33:17) How motherhood transformed her business and her clients
(37:28) Personal branding 101 for working moms
(39:18) Step one: Google yourself
(41:14) Do you need a position or stance? And standing by your likes
(45:56) What Jenn is still trying to figure out?
(47:57) Where to find Jenn
KEY TAKEAWAY
Sometimes working is how you cope with the situation in front of you, that thing that keeps you tethered to yourself when everything else feels out of control.
About Jenn Wint
Jenn Wint (she/her) is a PR strategist, writer, speaker, and founder of WINT Communications — a Vancouver-based PR firm dedicated to helping small businesses and solopreneurs tell their stories and get noticed. With over 13 years of experience building her business from the ground up, Jenn specializes in making PR feel accessible and genuinely doable for founders who don't have a Times Square billboard budget. She is also a published author and contributor to the anthology Beyond Blue. When she's not crafting PR strategies, she's chasing her two kids around Vancouver alongside her Irish husband and two very opinionated cats.
Connect with Jenn Wint
Website | https://wintcommunications.com/
Instagram | https://www.instagram.com/jenn_wint/
Linkedin | https://www.linkedin.com/in/jenn-wint/
YouTube | https://www.youtube.com/@jenn_wint
PR Power HOUR | https://wintcommunications.com/pr-power-hour
About Andrea Barr, host of All Figured Out:
Andrea is a certified career and life coach for parents. Through her coaching, she supports parents in finding better work-life rhythms so they can continue to grow personally and professionally without sacrificing family time.
Connect with Andrea
Website | https://www.andreabarr.com/
Instagram | https://www.instagram.com/allfiguredoutandrea | https://www.instagram.com/allfiguredout.podcast
Listen to All Figured Out
💚 Spotify | https://tinyurl.com/afo-spotify
💜 Apple Podcasts | https://tinyurl.com/afo-apple
🖤YouTube | https://www.youtube.com/@allfiguredoutandrea
View all episodes
By Andrea Barr — Figuring Out Work, Life and Motherhood🚨 1:1 STRATEGY SESSIONS ARE NOW OPEN. Book yours!
Jenn Wint built her PR business 13 years before working from home was cool, and when she had her son, she had no access to mat leave, no childcare plan, and a newborn who needed open heart surgery. In this episode, Jenn shares her experience of entrepreneurship through pregnancy, a NICU stay, postpartum anxiety, and the slow, surprising arrival of genuinely loving motherhood. Plus: why Googling yourself is the first step you need to take, if you’re a working mom who’s working on her personal brand
In this episode, we cover:
(00:00) Intro
(01:46) Jenn's origin story — from Australia to accidental PR pro
(04:00) What PR actually is and why people find it so confusing
(07:01) How influencers completely changed the media landscape
(11:39) Becoming an accidental entrepreneur, 13 years before it was cool
(13:28) How the entrepreneurship community has evolved
(16:40) No mat leave, no plan: working through her newborn's heart surgery
(18:01) The client meeting she took hours after giving birth
(20:08) Why keeping her business alive during the NICU stay saved her
(24:47) Second baby and postpartum anxiety
(28:34) Why she didn't recognize postpartum anxiety
(33:17) How motherhood transformed her business and her clients
(37:28) Personal branding 101 for working moms
(39:18) Step one: Google yourself
(41:14) Do you need a position or stance? And standing by your likes
(45:56) What Jenn is still trying to figure out?
(47:57) Where to find Jenn
KEY TAKEAWAY
Sometimes working is how you cope with the situation in front of you, that thing that keeps you tethered to yourself when everything else feels out of control.
About Jenn Wint
Jenn Wint (she/her) is a PR strategist, writer, speaker, and founder of WINT Communications — a Vancouver-based PR firm dedicated to helping small businesses and solopreneurs tell their stories and get noticed. With over 13 years of experience building her business from the ground up, Jenn specializes in making PR feel accessible and genuinely doable for founders who don't have a Times Square billboard budget. She is also a published author and contributor to the anthology Beyond Blue. When she's not crafting PR strategies, she's chasing her two kids around Vancouver alongside her Irish husband and two very opinionated cats.
Connect with Jenn Wint
Website | https://wintcommunications.com/
Instagram | https://www.instagram.com/jenn_wint/
Linkedin | https://www.linkedin.com/in/jenn-wint/
YouTube | https://www.youtube.com/@jenn_wint
PR Power HOUR | https://wintcommunications.com/pr-power-hour
About Andrea Barr, host of All Figured Out:
Andrea is a certified career and life coach for parents. Through her coaching, she supports parents in finding better work-life rhythms so they can continue to grow personally and professionally without sacrificing family time.
Connect with Andrea
Website | https://www.andreabarr.com/
Instagram | https://www.instagram.com/allfiguredoutandrea | https://www.instagram.com/allfiguredout.podcast
Listen to All Figured Out
💚 Spotify | https://tinyurl.com/afo-spotify
💜 Apple Podcasts | https://tinyurl.com/afo-apple
🖤YouTube | https://www.youtube.com/@allfiguredoutandrea