Being likeable and trustworthy can make or break your business. Here are 3 actionable ways to be more likeable with your content. Learn practical advice on building trust without feeling salesy.

Discover the importance of consistency in your messaging and presence, and how to authentically connect with your audience. Small changes can lead to big results in your content marketing strategy.

I share a personal story about how a sleepless night with my son led to important realizations about trust and connection. We'll discuss the customer journey in 2024 and why a comprehensive content strategy is essential.

We'll cover the power of video content. Putting your face or voice out there, even if it’s not polished, can significantly increase trust with your audience. I’ll share how I chose my accountant based on her authentic social media presence.

Understanding and addressing your customers' problems is crucial. I'll talk about how to research these issues and use them to create content that resonates, building credibility and trust.

Finally, I'll highlight the importance of adding personal touches to your content. Sharing bits of your life helps your audience connect with you on a deeper level, building trust over time.

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Watch the free marketing workshop on Autogrowth Academy

Chapters:
00:00 Personal Story and Introduction
03:45 The Reality of the Customer Journey
08:20 Building Trust Through Consistency
12:55 Using Video to Establish Trust
18:10 Understanding and Addressing Customer Problems
23:30 Adding Personal Touches to Your Content

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*I may earn a commission if you buy any products or services via the links in this video's description. This content is a reflection of Mark's experience in his business, and with his marketing agency clients. The material is true, but may not apply to your situation, therefore this is not investment, financial, or legal advice. It may be incorrect, outdated. This video is for entertainment purposes only. Read the full disclaimer: https://autogrowthacademy.com/disclaimer/