In this episode of Let's Talk ABM Declan chats to Randi Barshack, SVP Marketing at RollWorks, about the importance of taking a data-driven approach to Account-based Marketing.
Here's what they cover:
- The role of RollWorks in the ABM ecosystem
- Why ABM is the hottest ticket in town
- Advice on how to start an ABM program
- What does the future hold for ABM

In this episode of Let's Talk ABM Declan chats to Randi Barshack, SVP Marketing at RollWorks, about the importance of taking a data-driven approach to Account-based Marketing. Here's what they cover: - The role of RollWorks in the ABM ecosystem - Why ABM is the hottest ticket in town - Advice on how to start an ABM program - What does the future hold for ABM

14. ABM: It's all about the data | RollWorks

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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14. ABM: It's all about the data | RollWorks

14. ABM: It's all about the data | RollWorks