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What if I told you that everything you think about marketing—running ads, SEO, branding—boils down to one simple thing: proof? That’s exactly what we’re diving into today with my guest, Ed Winslow, author of Proof Stacking.

In this episode, we break down:
 ✅ Why proof stacking is the ultimate marketing strategy (and how it aligns with Google’s E-A-T framework)
✅ How one blog post generated $5 million in business and why most people screw up their SEO strategy
✅ The biggest mistake businesses make when they start getting results (and how it kills their momentum)
✅ Why one-page case studies are a category changer for lead generation and how to create them
✅ My crazy goal of podcasting every day for a year (and why I might be slightly insane for attempting it)

Ed shares some wild stories—from closing $125M real estate deals to helping businesses rank at the top of Google using trust-driven content. If you’re serious about using your book, content, or online presence to generate leads, this episode is packed with insights you can use right now.

📖 Grab Ed’s book, Proof Stacking, on Amazon: https://www.amazon.com/ProofStacking-Overcome-Consumer-Create-Clients/dp/B0DVCD6QTQ 

🚀 Let’s connect: If you want to talk about writing a book that brings in real business, hit me up at booksthatgetleads.com

Enjoy the episode! Let’s stack some proof. 💥