Who do athletes and sporting organisations call in a crisis? 

While PodCrash co-host Philip Hindes is away racing in Valencia, Callum Skinner catches up with the extremely insightful Ben Nichols, who looks at sport (and its breaking stories) through a different lense.

A PR and communications master, Nichols has been on the sharp end of some of the biggest sporting stories of our time. He talks about his experience in the extravagant F1 scene and his move into tennis, sharing how he dealt with high octane environments and athletes that go off-piste during interviews...

As his career progressed, Nichols recounts how he was thrown into the middle of a media frenzy when he joined the World Anti-Doping Agency. It was at the tail end of the Lance Armstrong saga and cycling was in the spotlight. But as numerous doping scandals broke across multiple disciplines, it became clear the sporting world was in a crisis. 

He also details his move to work on the Commonwealth Games and their strategy for getting more eyes on the event, as well as his latest challenge; starting his own consultancy business.

Like to look at things a little differently? Get another view on the world of sport in this week’s cycling podcast. Plus, next week, tune in to hear more about Callum’s journey in the sporting world following his retirement.

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