Anything and everything you say, whether it was a gaffe or something on point, can be cut, misconstrued, or marketed in a way that can go and hurt the candidate's position in the race. — Ben Sparks

What are politicians telling us? Why do campaigns go negative? *

Political operative Ben Sparks discusses the art and craft of campaign communication. Ben has directed campaign communications and managed campaigns for a variety of household names, including several sitting governors and senators. *

In this interview, we face uncomfortable truths about how campaign messages we despise are simply hideous reflections of ourselves. *

Further readings Ben recommends include: * "The Iliad" by Homer - http://amzn.to/2lUaamo * "All the King's Men" by Robert Penn Warren - http://amzn.to/2l9ojyV * "Face the Nation" by Bob Schieffer - http://amzn.to/2mdmSzd *

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