This week on FFS! we sat down with Clare, the founder of Soul Tribe Yoga Studio right here in Batemans Bay - and honestly, this one had us thinking for days.

Clare’s path to owning a yoga studio is anything but linear. It starts with backpacking and late nights, winds through a quarter-life reckoning, a coin flip on the side of the road, and a wild story of how she came to acquire the studio that we absolutely did not see coming. There were plenty of laughs along the way, but underneath it all is a really honest conversation about what it takes to build something meaningful in a small, seasonal town.

For two hosts who run on structure and to-do lists, Clare’s heart-led approach to business was equal parts refreshing and genuinely thought-provoking. If you’ve ever questioned whether you’re doing things the “right” way - this one’s for you.

In This Episode We Cover:

• From backpacking and big nights out to finding yoga - and how that shift actually happened
• Why turning 30 made Clare feel like she needed to get “serious” (and what that looked like)
• The truth about her early days of teaching - she hated public speaking and regularly wished the floor would swallow her whole
• How she ended up in Australia, and then specifically on the NSW South Coast
• The coin flip that decided her direction (no, really - north or south?)
• The unexpected, chaotic, and honestly kind of wild story of how she came to own the studio
• What it’s really like running a business in a small, seasonal town - the adversity, the quiet periods, and the reality check
• Why showing up consistently matters, even when it’s just one or two people on the mat
• Behind the scenes of what actually goes into running a yoga studio
• How Clare built a space that feels welcoming to everyone - not just the people who already look like “yoga people”
• Running a heart-led business while still holding firm on boundaries

About Clare

Clare is the founder and owner of Soul Tribe Yoga Studio in Batemans Bay, NSW. She’s built a community-first space on the South Coast that’s as much about belonging as it is about the practice itself.

📍  57 Beach Road, Catalina NSW 2536

🌐  soultribestudio.com.au

📧  [email protected]

📸  @soultribestudio

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For Founders Sake is brought to you by two founders, for founders — and honestly, for anyone who’s ever taken a leap and figured it out on the way down.