Tom Otton, Create Group CEO, joins Phil Gripton to explain how he successfully built and grew an agency across the Middle East and North Africa.  Tom shares his insight on how to build a successful agency model that can navigate the challenges and maximise the opportunities presented in individual countries, and build lasting business relationships in nations where change is a constant.

Tom Otton, Create Group CEO, joins Phil Gripton to explain how he successfully built and grew an agency across the Middle East and North Africa. Tom shares his insight on how to build a successful agency model that can navigate the challenges and maximise the opportunities presented in individual countries, and build lasting business relationships in nations where change is a constant.

Tom Otton, Create Group CEO, joins Phil Gripton to explain how he successfully built and grew an agency across the Middle East and North Africa. &nbsp;Tom shares his insight on how to build a successful agency model that can navigate the challenges and maximise the opportunities presented in individual countries, and build lasting business relationships in nations where change is a constant. &nbsp;

14. Create Group - A model for Middle Eastern agency growth

Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.&nbsp;&nbsp;Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.&nbsp;&nbsp;Subscribe to Waypointers wherever you get your podcasts.&nbsp;&nbsp;Waypoint Partners is an expert global growth and M&amp;A advisory firm providing support to businesses in the marketing services and technology sectors.

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Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.    Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.    Subscribe to Waypointers wherever you get your podcasts.    Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.

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14. Create Group - A model for Middle Eastern agency growth

14. Create Group - A model for Middle Eastern agency growth