Calling in from West Palm Beach, Florida. Starbucks... again! Friends confused by dollar cup of coffee. Fresh-pressed cup of coffee from $11k machine. Yawn. Ways to improve: teach me something, use real dishes and force you to ring in your own mug (that's a stretch but some hippie people might like it), eliminate the lines by letting me order and pay for my coffee from my phone (m.order.starbucks.com, each store has unique number, simple menu, site already has credit card info, receive text giving you your order number, you could do this from your car or down the street, the cup could have your order number written on it), Starbucks is to coffee like Barnes & Noble is to books, so introduce customers to fun stuff like Barnes & Noble does. Newspapers are stupid. Bring the crap the cool little shops in NYC sell.
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