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14: Cricket’s World Cup Bowled Over by NFT Success – Interview with Finn Bradshaw Head Of Digital at the International Cricket Council, Dubai
There is more to Cricket NFTs than “classic catches”! Inside Cricket’s Global NFT Project
Globally cricket is the second most popular sport behind soccer, so cricket is a massive deal. Finn Bradshaw, former journalist and now with the biggest digital job in cricket, talks about their recent successful NFT launch. The ICC puts on all the Cricket World Cups and has a treasure trove of NFT content. But Finn explains that there is much more to NFTs than “classic moments”. The focus is on building utility for the fans.
Hear about how the ICC built a major community on Discord but also managed to have a successful NFT program targeted at the non-crypto-native community. You can buy these NFTs with fiat. We also hear about how a collaborative relationship with their tech partner FanCraze has led to the remarkable results for this project. We finish with a sneak peak into the ICC’s Web3 strategy – A World Cup in the Metaverse anyone?
See omnystudio.com/listener for privacy information.
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By Norton Rose Fulbright AustraliaThere is more to Cricket NFTs than “classic catches”! Inside Cricket’s Global NFT Project
Globally cricket is the second most popular sport behind soccer, so cricket is a massive deal. Finn Bradshaw, former journalist and now with the biggest digital job in cricket, talks about their recent successful NFT launch. The ICC puts on all the Cricket World Cups and has a treasure trove of NFT content. But Finn explains that there is much more to NFTs than “classic moments”. The focus is on building utility for the fans.
Hear about how the ICC built a major community on Discord but also managed to have a successful NFT program targeted at the non-crypto-native community. You can buy these NFTs with fiat. We also hear about how a collaborative relationship with their tech partner FanCraze has led to the remarkable results for this project. We finish with a sneak peak into the ICC’s Web3 strategy – A World Cup in the Metaverse anyone?
See omnystudio.com/listener for privacy information.