So what does strategy really mean? Well business strategy is that roadmap of how you are going to get to the vision you have for your business. And the important thing is it helps define how you are going to be competitive. Because although having goals are important, you need to be strategic in what you are doing so that your goals will contribute to getting to the level you want to achieve. This may mean making some trade offs and decisions about what you are going to focus on. But once you are focused you are in a better position to actually reach your ultimate dream! We tackle the topic of strategy on this episode of Biz Tips for BFFs / Biz Tips TV at https://brilliantlyforward.com/.