Robert D. Mather is a Professor of Experimental Psychology at the University of Central Oklahoma and has also taught at the in the School of Behavioral and Brain Sciences at University of Texas at Dallas. He is editor of Journal of Scientific Psychology and has conducted experimental research on both social cognition and visual perception. He has co-authored the books Automaticity and Cognitive Control in Social Behavior (Fountainhead, 2007) and The Analysis of Variance: An Integrated Approach to Experimental Design (Kendall/Hunt, 2008).