You know the feeling of when you open up Instagram and want to write that perfect caption?

Storytelling is an art. We all need to know the art of telling our own story, whether you are an entrepreneur, designer or an accountant. But how do you go about it? What if you’re never been a good writer? What if you don’t have any imagination? 

This week on Fika with Rice, Fredrik meets with Melanie Deziel. She's a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of the bestselling Marketing and Business Communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. We learn how anyone (that’s right, ANYONE) - can become a better storyteller, how storytelling can be viewed as doing your laundry and that stories can be found in anyone’s life, as long as you look closely enough.

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