If you’re using your podcast as a marketing tool for your business, then ultimately you want to get new clients from your podcast. Your podcast is a powerful way to presell potential clients on you and your services.

You’ll hear from many of my guests over the next few months about how their podcasts have shortened the sales cycle for them. For all of us—and it will be the case for you, too!—when potential clients listen to our shows, they feel like they know us. So, they have fewer questions in sales calls, and we can focus on them.

In this quickie FAQ episode, I discuss:

• How your podcast builds the know/like/trust factor
• What you can do within your podcast to help presell potential clients
• How to use your podcast as a sales tool

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