The Design Imposter

#14: Free Branding Strategies for Professionals

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Starting a business and don't have the capital to splurge on a designer or marketing agency?

We've got a few tricks and tips to keep your business brand professional without spending hundreds (or thousands) of dollars on a designer or designer programs like Adobe.

  • Choose company name and purchase domain
  • Set up professional company email accounts on new domain
  • Take headshots for team and edit with PFP Maker
  • Add headshots to Hubspot email signatures
  • Select Canva templates for social channels
  • Customize templates with brand colors and fonts
  • Appoint team member as brand ambassador
  • Create brand guidelines document
  • Make templates for stationery, presentations, etc.
  • Define target audience and brand voice
  • Review all materials to ensure consistent messaging and tone

    • Remember:

    A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and marketed. A brand is how a company differentiates itself from your brand.

    Branding is the process of creating and disseminating the brand name, its qualities and personality. It's the feel a product or service gives you without having the product in your hand. And it's not your logo. 

     

    → Jessica's File Extension Cheat Sheet

     

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    The Design ImposterBy Monique Jenkins & Jessica Valis