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14: How One Marketer Increased Sales Appointments by 124% w/ Jodi Lebow
ABM transformation has taken the B2B industry and shaken it. But how do you build it within your organization, what tools do you use, and how do you implement them?
Ask Jodi Lebow. She doesn’t just talk about ABM. She delivers results and integrates sales, marketing, and demand gen to increase pipeline and drive revenue forward.
During Jodi’s three years at VersionOne as Director of Marketing Operations & Demand Generation, she’s more than doubled their conversion to sales appointments. In her first few months, she blew past the company’s calendar year engagement goal.
How did she do it? She told us herself on our latest The Intelligent Marketer podcast.
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By Chris Nixon and Raviv TurnerABM transformation has taken the B2B industry and shaken it. But how do you build it within your organization, what tools do you use, and how do you implement them?
Ask Jodi Lebow. She doesn’t just talk about ABM. She delivers results and integrates sales, marketing, and demand gen to increase pipeline and drive revenue forward.
During Jodi’s three years at VersionOne as Director of Marketing Operations & Demand Generation, she’s more than doubled their conversion to sales appointments. In her first few months, she blew past the company’s calendar year engagement goal.
How did she do it? She told us herself on our latest The Intelligent Marketer podcast.