Ready to create your own mailing list? In this episode, Greg and JoAnn share the secret recipe for creating a marketing list, complete with tasty food metaphors. Hear why you need to create a marketing list, how to use "The List Pie" to focus your list-building plan, the methods for capturing buyers for your product or service, the "Homemade Chicken Noodle Soup" approach to creating your marketing list, and tools you can use to keep your list cleaned and tuned up! Learn more at HippoDirect.com