In this podcast episode, Celine and Justin discuss different strategies for monetizing a podcast. They cover topics such as getting clients through the podcast, selling products to listeners, building industry connections for partnerships, affiliate links, and saving time through podcasting. They also discuss collaborations and using podcasting to help boost your coaching career.

What we discuss:

00:01:28 - Discussion on how clients who come from the podcast can be seen as direct revenue and why podcast listeners are a trusting audience.

00:05:38 - Discussion on selling products such as courses, books, and programs through the podcast, with statistics on podcast listeners' purchasing behavior.

00:10:45] "Outsourcing and saving time" Discussion on the importance of outsourcing tasks to professionals to save time and increase efficiency.

[00:11:32] "Sponsorships for small shows" Exploration of the challenges and limitations of sponsorships for small podcasts, including low payment rates for ads.

[00:14:48] "Long-term sponsorships and high earnings" Example of Tim Ferriss charging $43,000 per episode for sponsorships, highlighting the potential for high earnings through long-term partnerships.

[00:21:48] Discussion on how podcasters can collaborate with each other by being guests on each other's shows or swapping ads.

[00:22:31] Exploration of how podcasting can help coaches build their personal brand, prove their expertise, and increase their coaching prices.

[00:24:18] Explanation of how podcasters can sell products like journaling guides, meditation courses, and dietary advice through their podcasts.