Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

14. How to Pivot Your Content with Purpose with Soraya Orelien | Side Hustle Tips


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What happens when life throws you a curveball that completely shifts your path? Do you fight it, or do you surrender to the unknown and trust where you’re being led?

In this episode of The Side-HustlHER Podcast, I sat down with Soraya, a content creator, and NICU mom who turned one of the most challenging seasons of her life into her biggest breakthrough. From being laid off from her six-figure job to navigating an unexpected pregnancy and the heartbreaking loss of her son, Soraya shares how faith, surrender, and obedience helped her step into a purpose she never saw coming.

We get real about:

  • How losing her job pushed her to fully pursue content creation
  • Why pivoting in your brand and purpose is not failure—it's alignment
  • The role of faith in navigating seasons of uncertainty
  • How Soraya built a thriving online community after surrendering her own plans
  • Why showing up as your real self will always open the right doors

This episode is a must-listen for any woman feeling lost, unsure, or stuck in transition. If you’ve been waiting for a sign to trust God’s timing, this is it.

Follow Soraya on Instagram: @sheissolarya
Follow me for content and marketing tips: @carlidorlynn

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: https://cdcreativeco.myflodesk.com/challenge

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER PodcastBy Carli LeBlanc | Content Creator & Social Media Marketing Strategist