ScaleHQ Podcast

#14 — How To Secure Two Pay-Days Using Growth Equity - Mark Bryan


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How do I accelerate my growth trajectory? Should I take on a capital partner? If so, who would I choose and why? How can they help me? Do they take full control of my business? Help!

Learn all about what a growth-equity investor does in this illuminating episode with Mark Bryan from Pemba Capital.  For those who’ve not been exposed to a strategic capital partner you’ll find it a super insightful look into one the ways you can seek some external help to speed up your potential exit be that a trade sale, IPO or alternative without losing control of your business.


In this episode, we talk about:

03:31 – Overview of Pemba Capital
09:22 – Where It All Started for Mark
11:17 – Reverse Engineering Your Org Structure
13:51 – The Difference Between Capital, and a True Partner
16:45 – Key People in Your Team
20:42 – How to Accelerate Through Buy and Build Strategy
24:01 – The Two Payday Model
26:02 – Who Should be Incentivised
27:24 – Approaches to Business Optimisation
29:36 – Size and Scale Attracts Buyers
31:20 – Agreeing Strategy Before the Sale, Not After
34:16 – Style of Exit Works Back from Founder Motivations
36:08 – How to Evaluate Whether a Capital Partner is Right for You
39:18 – Who Drives the Decisions Post Partnering?
45:12 – Acknowledgement
47:36 – How to Follow Mark and Pemba


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    • Watch the full episode at ScaleUps Podcast on Youtube: https://www.youtube.com/channel/UCLlvcqAuqJMYBVUBoiixChQ
    • You can connect with Mark via:
      • LinkedIn for Mark: https://www.linkedin.com/in/mark-bryan-8407881/
      • LinkedIn for Pemba: https://www.linkedin.com/company/pembacapitalpartners/
      • Website: https://pemba.com.au/
      • or you can reach out to connect with Sean directly via:
        • LinkedIn: linkedin.com/in/seansteeleprofile
        • Website: seansteele.com.au
        • ...more
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          ScaleHQ PodcastBy Sean Steele


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