Innovation Futurist Nils Vesk unpacks why you should think like a futurist and what tools to use?

Three reasons why you should think like a futurist include:

1. Futurist's principles help you to formulate commercial insights that lead to contingency & development strategies.

2. Assists in deciding where to innovate next and where to find new emerging markets.

3. To anticipate customer demands before they ask for them.