In this episode of the podcast, I speak with Aggelos Mouzakitis the founder of Growth Sandwich, and we discuss his self-confessed obsession with the topic of User Research and especially Jobs-to-be-done. He is among the very few people who have a deep understanding of this strategy and how it can impact product-led brands.

Over the last few years, Aggelos has worked with more than 100 SaaS companies and has trained literally thousands through his live and online courses. 

Podcast Shownotes:

1. How Aggelos started his company [0:53]
2. Why companies may struggle to find more customers (DNI) [3:23]
3. The theory of 'Jobs To Be Done' and how it helps us understand consumer action [6:52]
4. How to get user feedback [13:31]
5. How to identify the value gap [17:47]
6. Defining a power user [21:40]

Connect with Aggelos 

Email: [email protected]

Website: www.growthsandwich.com

Mobile: +0306945594234

Resources mentioned

The Value Gap Canva

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See you in the next episode.