Adam Kurzawa is the Head of Partner Development at ExpandTheRoom, a digital marketing agency that helps clients with their user experience, SEO, marketing, and digital strategy. Adam is not in the library space, but offers some excellent advice on how to cultivate content and engagement that resonates with your audience on this week’s show!

 

Key Takeaways:

• Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
• Who is Adam and what does he do for Expand the Room?
• Adam shares how disruptors like Amazon changed the way consumers saw a product and how you can do the same with your library.
• A common complaint Tyler hears is that libraries have way too much content and the website hasn’t been able to adapt to it.
• How does Adam approach content strategy with his clients?
• There are four key principles on how to manage a good content strategy.
• Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
• It’s important to have the difficult conversations about projects as early as possible.
• How does Adam check that their recommended content strategies are actually being implemented consistently among his clients?
• How frequently do Adam and his team do audits with a client?
• What mistakes should libraries avoid making?
• Adam answers some rapid-fire questions!

 

Mentioned in This Episode:

Meetpiola.com/library-figures

MeetPiola.com/webinar

Expandtheroom.com

Adam on LinkedIn

Treejack — Optimal Workshop