If your selling cycle is 18 months long, you won't be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?

On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik:

What we talked about:

• The 2 buckets that your data needs to go into
• How to communicate your data to leadership in a way they'll understand
• Marketing strategies that add value, not volume, to the inbox
• Strategies and challenges to implementing digital marketing in a niche space

You can find this interview and many more like it, by subscribing to Streamlined Podcast on Apple Podcasts.