In this show your hosts Somnath Sikdar and Dave Frees review and condense three full days into Part One of Two Shows on getting more from your marketing and creating better ROI along with better value for your clients/patients/and customers into a few hours. Strategies, tactics and marketing hacks you can use to upstart great results.

"Advertising (which is a part of marketing) is the price we pay for an ineffective or incomplete brand and marketing," So let's make the brand and marketing better and increase ROI of all we do including advertising.

https://www.facebook.com/intopform/videos/343634676034266/

What You'll Learn In This episode:

1. A quick review of how Dave takes really effective notes when he attends events/classes and seminars.
2. How you go from learning to implementation including the To Do/To Delegate List and prioritizing organized material.
3. Defining: Strategy, tactics, hacks and resources and how to use each.
4. Getting momentum and why it matters
5. BIG SHIFTS:

1. Strategy: Speed of change is constant new software then new versions…all about selecting teams and individuals that excel at learn and developing and continuing training.
2. Strategy: Bots and messenger and then using them to take the conversation back to humans
3. Strategy: Automation = leverage but it can suppress conversion and be alienating so combine it with return to human interaction once the prospect is identified and for existing clients/customers who are being energized and recruited as advocates.
4. Tactic: Dean Jackson's : 9 Word Email
5. Strategy: You can ask for the sale too soon with automation - Give value first
6. Strategy and Structure: Digital Marketer's Customer value journey: Awareness – Engagement – Subscription – Conversion – Excite – Ascend – Advocate/Referral
7. Tactical: A quick review of some of Roland Frasier's : 25 Wicked Freakishly Effective and Wicked Smart Marketing Hacks That Work

More on the next episode