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In this episode, we explore a simple system that we use which is the backbone of building a good business. 
If you ever wanted to know how you could improve a product or service you offer, you have to try the need and want process.
During this podcast, Paul explores how he has used the need and want process as well as how it is applicable and potent in any industry.


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Podcast: 

Spotify: https://open.spotify.com/show/10w0Qy8S4hj25HC659A4P9

Apple: https://podcasts.apple.com/us/podcast/the-ideal-business/id1598253503