Dr. Michelle Segar is the author of No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness. She has devoted her 25-year career to creating sustainable behavior change for health and well-being and she is a recognized pioneer in the field. We talked about how the fitness industry sells us false expectations, why weight loss isn’t a good long-term motivator, and how to set yourself up for success with your exercise or nutrition goals.