The Digital Diaries

#14 Paul Maher | The Impact of AI on Customer Experience


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In this episode of Digital Diaries, Peter Woods interviews Paul Maher, who shares his unique career journey from the automotive industry to tech sales at Intercom. They discuss the evolution of customer experience, the impact of AI on sales, and the importance of personalization in customer interactions. Paul offers valuable insights for aspiring sales professionals and emphasizes the significance of work-life balance. The conversation highlights the changing landscape of sales and the need for adaptability in the face of technological advancements.




  • Paul Maher transitioned from automotive marketing to tech sales.
  • Intercom has evolved significantly, especially with the launch of Fin.
  • AI is reshaping customer support and sales processes.
  • Personalization is key to enhancing customer experiences.
  • Sales professionals must qualify opportunities effectively in the AI era.
  • Attitude and understanding the AE team as customers are crucial for success.
  • Building strong relationships with AEs can accelerate career growth.
  • The importance of balancing work and family life is emphasized.
  • Consultative selling is becoming increasingly important.
  • AI will continue to change the roles of sales professionals for the better.
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The Digital DiariesBy Peter Woods