Those people that stand out are usually the ones who say the things we’re thinking but aren’t brave enough to admit. They go against the grain unapologetically. And they’ve reached success not because they’ve followed the masses, but because they’ve cultivated their own point of view.

 

This is how I found Meg Casebolt. I reached out to her one spring Saturday morning after reading her blog post titled, How Much Traffic Does Your Website Really Need? It spoke to me so deeply in this season where I’m choosing to intentionally build a business that feels good, even when that doesn’t reflect what the “experts” are telling us to do.

 

Meg is an SEO specialist, digital strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman’s suit (without the wedgie).

 

In this conversation, we discuss:

• Self-awareness that goes into pivoting in your career;
• Overwhelm that stems from the entrepreneurial culture of advice;
• How much traffic your website needs for you to book up;
• When you need a sophisticated sales funnel; and
• Figuring out your marketing and automation plan based on your business vision.

 

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.