14 | Positioning: First Fiddle, Not Second Choice

Welcome to the Growth Through Experience AI Conversations—a unique companion to Thomas Ruck's book "Growth Through Experience: Why Three Forces Beat a Thousand Touchpoints" on creating unshakeable customer preferences. This entirely AI-created series brings the book's 26 thought starters to life through engaging discussions, offering fresh insights into how Big Idea, Proposition Experience, and Communication Experience together create sustainable growth. Because in today's market, the best experience wins.

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14 | Positioning: First Fiddle, Not Second Choice

14 | Positioning: First Fiddle, Not Second Choice