When the global pandemic hit in 2020, it held a mirror to how behind the spirits industry was in its digital advancements – notably in regards to e-commerce. However, as Rob Hollands, CEO of Proof 8 (which rebranded from Proofworks shortly after this episode was recorded) reveals in this podcast episode, there are still many digital improvements the trade can embrace to improve efficiency, offer greater transparency, and protect transactions and ownership.

Rob tells us about how Proof 8 is working with spirits companies to digitise their operations for the better, key business challenges he's seen through his work, and why he believes investing to transform companies from 'analogue' to 'digital' means of working makes solid business sense.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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