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14. 'Psychological antibodies' and clear as mud messages on COVID vaccinations
We talk to Professor Julie Leask, the person who coined the term 'vaccine hesitancy' about what governments got right - and wrong - about COVID messaging. Spoiler alert: Humour often works best, even when talking about a global pandemic!
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By Ray Welling & Lawrence AngWe talk to Professor Julie Leask, the person who coined the term 'vaccine hesitancy' about what governments got right - and wrong - about COVID messaging. Spoiler alert: Humour often works best, even when talking about a global pandemic!