In this episode Tommy chats with Bruno Rodrigues, the Regional Digital Marketing Lead at FREENOW, to learn about the European transportation super app’s approach to re-engaging users and measuring the incremental uplift of their campaigns in one of the mobile app industry’s most competitive verticals. 

Questions Bruno Answered in this Episode:

• How do you approach engagement and what importance does your business put on engagement as a strategy?
• How do you develop your audience clusters?
• How do you communicate with customers to re-engage them with your app?
• How do you measure incremental uplift? 
• What challenges do you have working with different platforms that have different methodologies for measuring incrementality?

Timestamp:

• 2:14 Bruno’s background
• 8:10 Bruno’s approach to engagement 
• 9:45 Developing audience clusters
• 11:38 Re-engagement communication tactics
• 13:30 How FREENOW approaches incrementality
• 19:07 Extensive creative testing is key

Mentioned in this Episode:

• Bruno Romão Rodrigues’s LinkedIn
• FREENOW